Hunkemöller's HKMX concept

Interior plays a key role in Hunkemöller's HKMX concept

Keijsers Interiors is proud to have been selected as partner for the roll-out of Hunkemöller's HKMX concept.

The unique signature of the HKMX concept was designed by Store-Age and further elaborated by Keijsers Interiors together with the Hunkemöller construction team. All stores will feature a number of unique characteristics: crosswise ceiling beams in magenta and black, a stylish brick wall, and a wood-slat wall that gives the room a warm and homely feel. These will ensure the concept clearly and recognizably stands out in shopping districts.

HKMX, a brand for active sportswomen, features a wide range of sports gear and sports underwear. Following successful brand testing in Berlin and Amsterdam, Hunkemöller is opening three new stores in Germany for the stylish sportswoman (in Hamburg, Bochum, and Munich), as well as one in the Netherlands (Utrecht).

Featured in the LADEN 2017-2018 Yearbook

The HKMX concept also features in the LADEN 2017-2018 Yearbook, a publication showcasing the year's most eye-catching interior design concepts. We are very proud that the concept and our name have been featured in this book and that the project is now being rolled out further.



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