Veldhoven Group operates a number of different women's fashion concepts throughout Europe, one of which is Sandwich. Other brands include Olsen, Turnover and DEPT. The Veldhoven Group is currently expanding its sales market from the Netherlands to Germany and the United Kingdom.

Keijsers was asked to develop the store concept, based on which the Veldhoven Group would create the specific store design. Keijsers would then optimize the roll-out and produce and install all materials necessary for the stores and the shop-in-shops.

Veldhoven Group, Amsterdam
Lesley Alma