Tumble 'N Dry is a typically Dutch clothing brand for cool kids between the ages of 0 and 12. This e-commerce retailer wished to raise its profile in the Netherlands' chic shopping districts, and to do so, they hired the designers Ina & Matt. This duo devised a design for an open store that creates a wonderful shopping experience for parents and children alike.

Keijsers was invited to help develop this concept further and to enable implementation for as low a level of investment as possible, and the results speak for themselves. As soon as you walk in, you can immediately sense that it's a unique shopping experience – you feel at home right away.


Ina & Matt


Arjan Benning