In 2018, Dutch clothing brand Mexx made a new start and, in the hands of RNF Holding, they want to revive the popular brand. In addition to a new clothing line, Mexx is also back with a shoe line. For this, Louis Sjouwerman has designed a new in-store concept on behalf of Mexx. It is an in-store concept that exudes the brand’s DNA better than before. The first shop-in-shop was completed in collaboration with Keijsers Interiors in mid-March and can be found in a shoe shop in Zwijndrecht -– Let’s Go sport & shoes.
But Mexx’s ambitions do not stop there, the retail chain would like to expand rapidly in Europe, and later perhaps outside of Europe. The first store with the new concept will open in Moscow at the end of August. Keijsers is proud to have been chosen through tender as the best supplier to take care of the roll-out of more stores.